"Stop AAPI Hate" Campaign
Clients: A&E, History Channel, Lifetime, LMN.
Role: Art Director, Animator, Designer
Studio: Roger
Producer: Ann Pendola
CD: Terry Lee

For the concept, I used blue and red to represent that this isn't just a problem for a solitary group but for all Americans to stand together and combat racism. Textures were used to create a sentimental crafted feeling. For animation, I wanted to avoid looking too “mograph” by keeping it looking like it could have been partially animated by hand.

Style Frames: