Studio: Charlex
Role: Design Director
Idea: Presenting 2 distinct designs, the Cafe racer (slow shutter-speed trail lines) and the Surf Car (sand & surf atmos).
Targeted towards gear heads who like to modify their cars. Through the use of modifiable elements, ie fabrics, paints, interior, etc to highlight the vehicle's modifying versatility.
![](https://freight.cargo.site/t/original/i/db5950fb6de2e8d8965efb42be94480a0d5002398dcea0eeab7eb91fca99e5dc/02_Fiat_800_800_o.jpeg)
![](https://freight.cargo.site/t/original/i/a85f78a4dad6167f711e2f4bbe726b2170aee821598c519c807700c3a0929bad/03_Fiat_800_800_o.jpeg)
![](https://freight.cargo.site/t/original/i/2ecade7e5d459ed81b09c75e97c44e3d5fc1ee4e79720fd240f39523b1ae3325/04_Fiat_800_800_o.jpeg)
![](https://freight.cargo.site/t/original/i/83132d996e9dfef93c03e0fcca6cfb6b6241f41e93529552a95a0eb1c19ab616/05_Fiat_800_800_o.jpeg)
![](https://freight.cargo.site/t/original/i/53e2496bef812058a11f741734c7cbe687cd5c54b38b28676ace85d8420b5d32/06_Fiat_800_800_o.jpeg)
![](https://freight.cargo.site/t/original/i/badc52951e9dd7bb9de16151c02c10e7d6d00dd3f67e826f2df95a7da894fe37/01_Fiat_800_800_o.jpeg)